What do you offer? Ever ask that question? Twitter it.  Something that you offer which is singular to your business and only your business, will attract interest.

From customer relations, crisis management, press releases and even an event or product activation. Your business will only grow and prosper by the information you care to share with your followers (fans).

With the frame of mind that what you create, others will follow and then you engage those followers, you have a win-win strategy.

Another twitter idea is to create a quick response to a crisis, thereby avoiding the so called brand ambassadors (for damage control). By tracking the people who talk about you and your brand, it gives you an idea of what areas are needed for improvement and perhaps even ideas for a new product. Engage in dialogue!

In the end, you use Twitter to listen and learn from those who follow you. As they talk about your brand, whether it is positive or negative, it will give you a rare insight into your brand’s following – a bit of a “fly on the wall experience.”