WHITE HAT SEO BLOG » Search Engine Marketing

Search Engine Marketing and Twitter

Internet Geek — Wed, 10 Jun 2009 12:55:35 +0000

Not many of us can do what the rich and famous do: Market ourselves with unlimited resources and have the help of thousands of friends and contacts and media.

Well, now you do. Twitter is used by those very same people. Look up a current talk show host, singer or movie star. They would inevitably be on Twitter; updating for ever more. From what color hair they had back in 1972 to why they kicked their guest off their show last night.

And Twitter’s fame is something you really cannot buy. It is like riding inside a Rolls Royce; priceless and people take notice everywhere you go.

What Twitter offers is blogs. You can write up to 140 characters in length and update as often as you like or need to. Daily specials? Sale next Sunday? Closed for vacation until June 5th? Put it there.

You do not need to create your own webpage, pay monthly or annual fees. No need to pay a web geek to put that soup of the day up, every day, 7 days a week.

Twitter is free. You control it, not it controls you. Why not add Twitter to your business card or email signature?

Reputation Management

Internet Geek — Thu, 04 Jun 2009 18:18:35 +0000

When we talk about reputation management, we usually think of EBay. Where a user leaves, usually, a positive feedback in exchange for another positive feedback. Many see this as a major flaw with this company’s reputation system.

Search Engine Reputation Management (SERM) methodologies are often used to protect a brand name and reputation. Increasingly, due to user provided content such as blogs, everything is said about a brand and there is no real policing.

SERM and SEOs are used, along with content management practices to further protect a brand or reputation. With online content management, reputation management is time critical.

One of the tools that can be used for RM is Google Alerts. You will get an email whenever a keyword that you have entered is newly placed on the net. This includes videos, news, groups and images.

With this tool, you are notified within a set time, chosen by you, about you and that gives you the advantage of knowing when you or your product is mentioned.
Also, along with Google Custom Search, you create your “own” search engine. This provides you with specific site searches where your product is mentioned.
There are other sites that help you with Reputation Management, but the two noted above, if using them combined, that could be a great start to your RM control.

About Search Engine Optimization

Internet Geek — Wed, 06 May 2009 23:34:42 +0000

Every website owner wants higher search engine rankings. The higher your website ranks in important searches the more qualified traffic you will receive. Consumers equate your search engine placement with the quality of your company and its products or services. You want your site to naturally be on Page 1 of Google and Yahoo! in order to increase traffic and increase your conversion rate (consumers do distinguish between sponsored listing (PPC) listings and natural or organic listings) by SEO. White Hat Marketing offers seo services that achieve these results. We are so confident we can achieve them we even offer performance based pricing!!

Each an expert in his or her own field, every member of our team brings something unique to the table. Our website optimization specialists understand how to use only legitimate search engine optimization (SEO) techniques to achieve maximum results. The talented copywriters on our team know how to write compelling, effective copy, while our marketing specialists direct the action in order to ensure maximum impact for our clients.

The Internet is highly competitive and today’s successful businesses already know that e-marketing and SEO are no longer a luxury but are a necessity. White Hat Marketing makes it possible for even small and mid-sized businesses to afford top quality and effective custom e-marketing and search engine optimization services.