In the old days, you sold your product by building relationships. Don’t you miss it? I do. The main thing there is that those customers come back to you for your products. Facebook does exactly that: build relationships. The tools at your disposal are priceless and they do not hinder your ideas.

With that relationship you have repeat business, word of mouth advertising and that oh so important trust between you and your customer. Networking is an integral part of Facebook.

Going back to the old way of building relationships – when the lady of the house bought that important vacuum cleaner or steam iron, she told her neighbour and that neighbour told someone else, perhaps a relative. And so on. With Facebook and its powerful networking tools such as sponsorships, friendships, fans and blogs, your competition’s loss is your gain.

With their being heavy competition and a current global market crisis, this one-two punch to your bottom line would create a negative impact to your overall sales. Facebook actually helps you to achieve sales because of your location. Your web location and the other Facebook tool, group creation, you will be one step ahead of your competition and laughing all the way to the e-bank!