The 3 do’s are:
Share! Found a funny pic? A new recipe? An article about you? Tell someone! New product? Put that ever important link. Tell others about links other than your own. It makes you look fair and not judgemental.

Re-tweet. This means to reply to someone’s tweeting.  Converse! Someone commented on the item you sold. Acknowledge it with a positive or helpful re-tweet.

Shake hands. Remember that from the old days?  Get to know the people who are following your tweeting. Ask them who they are and how you can help. Maybe ask them why they are following your daily or hourly posts.

The 3 don’ts are:
Disregard your avatar. Put up a picture, any picture. No picture could speak volumes on how you run your business. Does this business care?

Not following. One of the endearing and very useful tools with Twitter is that people can “follow” your tweeting. Some people believe that you must follow everyone who follows you. Not at all. That is impossible. But follow the people or businesses that interest you.

Over expose yourself. Remember that song by Celine Dion, the theme to the Titanic? I won’t bore you with my rendition of it. Did you ever get sick of it? Too much about you will make your customers’ un-follow you and go with your competitor.