WHITE HAT SEO BLOG

Let’s face it; we all need customer service or some kind of help. We have that need of an immediate fix and preference is given to live help, as opposed to waiting days for an email answer. I mean, if you are willing to wait days for an answer, you might as well send it via the Pony Express!

There are various products on the market today that can meet your need. Here are some of the market leaders.  For example:

Live Person – The uniqueness of this service is that you can do it in-house or have an entire network of people waiting to help your customers. The range of expertise is simply awesome. From coaching to personal development, astrology and psychology.

Live Help – Features departments and operators. You also get free lifetime software upgrades. A plus during these tough financial times. And it is PHP based.

Omnistar – This product offers also a PHP based live person, ticket support and knowledgebase. It also comes with a staff calendar. Now that is useful.

CraftySyntax – This product allows multiple languages to operate at one time, along with multiple departments and multiple operators. It is a free PHP based product.

As you can see, there are a plethora of products that suit your particular need.

A website funnel is a series of pages by which a customer will go through from the first page through to the final page (or thank you page). Typically, this is used in a shopping cart web environment, but is important for all industries.

Clearly, you want the user to buy your pair of shoes, or whatever your product and/or services are. In the case of shoes, you have a page with many shoes, then he chooses brown shoes. Your page then shows brown shoes, sizes, pricing, etc. Then you want the user to input the marketing information (email address, cc information, demographics, etc).

From this part of the funnel, you do not want to lose the customer by him or her going to another shop. You need the customer to click the checkout button and finish the procedure and complete the sale.

The strategy here is to keep the guests and make them register on the site. Many people prefer to shop anonymously and then create an account and then checkout.
The funnel works in reverse if the registration is needed before shopping is allowed.  The people who would have bought these shoes, leave, as the pages are too difficult to navigate and too difficult to complete a given transaction.

A rule of thumb is to see if 20 or 30% of them leave before completing the purchase. Then analyse the funnel and see where the fault is with this form abandonment.