WHITE HAT SEO BLOG

When we talk about reputation management, we usually think of EBay. Where a user leaves, usually, a positive feedback in exchange for another positive feedback. Many see this as a major flaw with this company’s reputation system.

Search Engine Reputation Management (SERM) methodologies are often used to protect a brand name and reputation. Increasingly, due to user provided content such as blogs, everything is said about a brand and there is no real policing.

SERM and SEOs are used, along with content management practices to further protect a brand or reputation. With online content management, reputation management is time critical.

One of the tools that can be used for RM is Google Alerts. You will get an email whenever a keyword that you have entered is newly placed on the net. This includes videos, news, groups and images.

With this tool, you are notified within a set time, chosen by you, about you and that gives you the advantage of knowing when you or your product is mentioned.
Also, along with Google Custom Search, you create your “own” search engine. This provides you with specific site searches where your product is mentioned.
There are other sites that help you with Reputation Management, but the two noted above, if using them combined, that could be a great start to your RM control.

Google Analytics is a powerful tool to see what your visitors do on your site. It is an effective analysis weapon that can give you real statistics as to what it is your site is doing on the web.

Knowing the behaviour of your visitor is important, as you need to be able to identify the weak and strong parts of your site and tweak it. Along with AdWords, its integration with it is paramount for this tool to work.

It is free and all you need to do is register your account and add some java snippet to each page on your site.

Google Analytics is not without its limitations. For example, a custom report. It cannot do it. This is a major limitation. Another limitation is ownership transfer. You cannot do it.

The lack of support. Google has its help files, but forget about emailing them to ask a question. Choose some of the forums instead.

AdSense is not integrated with Analytics. You are not allowed to track users. There are hacks available that allow that. Included in the negatives here are two more: heat maps are not part of it. A site report simply does not provide this and, real time tracking is nonexistent. They are updated once every 24 hours.

A website funnel is a series of pages by which a customer will go through from the first page through to the final page (or thank you page). Typically, this is used in a shopping cart web environment, but is important for all industries.

Clearly, you want the user to buy your pair of shoes, or whatever your product and/or services are. In the case of shoes, you have a page with many shoes, then he chooses brown shoes. Your page then shows brown shoes, sizes, pricing, etc. Then you want the user to input the marketing information (email address, cc information, demographics, etc).

From this part of the funnel, you do not want to lose the customer by him or her going to another shop. You need the customer to click the checkout button and finish the procedure and complete the sale.

The strategy here is to keep the guests and make them register on the site. Many people prefer to shop anonymously and then create an account and then checkout.
The funnel works in reverse if the registration is needed before shopping is allowed.  The people who would have bought these shoes, leave, as the pages are too difficult to navigate and too difficult to complete a given transaction.

A rule of thumb is to see if 20 or 30% of them leave before completing the purchase. Then analyse the funnel and see where the fault is with this form abandonment.

A new site is sandboxed by Google once indexed. Google tries to find out what this site is all about, before releasing it for higher indexing by the Google SERPS.

You get what is called the sandbox effect:  It has not yet been ranked by keywords and is a new site. These sites wait longer to be at the top of a Google page and are basically punished; irrespective of how competitive they are, until such time as Google’s algorithm takes the site out of the sandbox.

There are many ways to try to avoid the sandbox. One of them is to check your site with the many sandbox checkers on the web. You input your URL and check. If you are sandboxed then the following may help.

A new site is given enough rope to hang itself. Google SERPS give you a fair ranking and essentially wait for you to screw that up.  Get natural links on your page (other sites linking to yours).

Possibly purchase an older site and ride on its coat tails for a higher ranking. This helps with the age bonus factor, where the site has been up for a long time and the SERPS therefore reward you.

Add no more than 10 new links to your site. Also, add quality content to the site.  Don’t just link to your homepage but also deeper pages.
And finally, try to get a higher ranking with Yahoo or MSN. That can only help you with staying out of the sandbox.

Every website owner wants higher search engine rankings.  The higher your website ranks in important searches the more qualified traffic you will receive.  Consumers equate your search engine placement with the quality of your company and its products or services.  You want your site to naturally be on Page 1 of Google and Yahoo! in order to increase traffic and increase your conversion rate (consumers do distinguish between sponsored listing (PPC) listings and natural or organic listings) by SEO.  White Hat Marketing offers seo services that achieve these results.  We are so confident we can achieve them we even offer performance based pricing!!

Each an expert in his or her own field, every member of our team brings something unique to the table. Our website optimization specialists understand how to use only legitimate search engine optimization (SEO) techniques to achieve maximum results. The talented copywriters on our team know how to write compelling, effective copy, while our marketing specialists direct the action in order to ensure maximum impact for our clients.

The Internet is highly competitive and today’s successful businesses already know that e-marketing and SEO are no longer a luxury but are a necessity. White Hat Marketing makes it possible for even small and mid-sized businesses to afford top quality and effective custom e-marketing and search engine optimization services.