Search Engine Optimization is the core service provided by White Hat Marketing. For those of you who are not familiar with what SEO is, we encourage you to watch the video on this page.
Our team engages in only ethical (white hat) SEO techniques in order to improve the ranking of our clients’ websites in the search results. In a nutshell, we make sure your website scores as high as possible in the algorithm used by search engines to determine which web pages appear in the search results and the order they appear in.
Our SEO services start with our learning more about your business, target market and goals. This enables our team to research the best possible keywords to reach your goals.
Keywords are actually the search terms that a potential customer or client would enter into a Google search, Bing search, etc. to find your products or services.
While doing this research, our marketing team is also looking at the search terms to try to identify where in the buying cycle (or decision making cycle) the person entering the term is in. This will help us determine the best page on your website for them to visit and maximize the opportunity to convert that visitor into a customer or client.
Content is the most important aspect to ranking well. Frequent, original content is essential to rank well in the search engines. For those of you who are not writers, we do offer content creation services as well.
Your SEO team at White Hat will craft and execute an SEO plan that makes sense for your goals. You will be kept aware of our progress and receive monthly ranking reports and traffic reports so you can see how we are doing.
At White Hat Marketing we understand that our clients are anxious to see results. Keep in mind that SEO is not something that can be accomplished over night, but we do our very best to start getting you results quickly.