The Global Habbo Youth Survey measures teenagers’ attitudes towards major technology brands and reveals some interesting insights into how the yoof of today feels about names like Sony, Apple, Nintendo, Microsoft and Nokia.
Habbo’s Youth Survey Brand Update 2009 polled 112,000 teenagers aged 11 to 19 to find the amongst the gaming platform holders the PlayStation brand was the most persuasive.
Sony came first and Apple came second for consumer technology globally, followed closely by Nintendo. Among UK teenagers, Apple won but Nintendo remained in third with Sony holding on to second place.
Among websites, MySpace and YouTube snared the number one and two spots respectively, with Facebook getting the third spot. Furthermore, in mobile phone category, Nokia is still the leader with around 21 percent of the respondents voted for the brand, down from 29 percent last year, followed by Sony Ericsson.
Habbo UK manager commented: “It would seem teen brand loyalty is directly linked to desirability of the product. Technological innovation is attractive to teens, but it is equally important for brands to excite young people by engaging with them in ways that are relevant”.