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	<title>White Hat News &#187; aquisition</title>
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		<title>Twitter seeks to dominate geoloc services with Mixer Labs acquisition</title>
		<link>http://whitehatfirm.com/news/twitter-seeks-to-dominate-geoloc-services-with-mixer-labs-acquisition/1249.html</link>
		<comments>http://whitehatfirm.com/news/twitter-seeks-to-dominate-geoloc-services-with-mixer-labs-acquisition/1249.html#comments</comments>
		<pubDate>Thu, 24 Dec 2009 14:28:19 +0000</pubDate>
		<dc:creator>Nancy White</dc:creator>
				<category><![CDATA[Technology]]></category>
		<category><![CDATA[aquisition]]></category>
		<category><![CDATA[GeoAPI services]]></category>
		<category><![CDATA[Geotagging]]></category>
		<category><![CDATA[Mixer Labs]]></category>
		<category><![CDATA[tweets]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://whitehatfirm.com/news/?p=1249</guid>
		<description><![CDATA[ Understanding the increasing trend of GeoTagging the microblogging star Twitter has acquired the Mixer Labs, company behind GeoAPI services
On Wednesday Twitter announced the acquisition on their blog. Twitter is making various progresses in the geotagging field and this acquisition comes in line with their step to preview expanded location support for developers in August [...]]]></description>
			<content:encoded><![CDATA[<p><strong> Understanding the increasing trend of GeoTagging the microblogging star Twitter has acquired the Mixer Labs, company behind GeoAPI services</strong></p>
<p>On Wednesday Twitter announced the acquisition on their blog. Twitter is making various progresses in the geotagging field and this acquisition comes in line with their step to preview expanded location support for developers in August and launching of a Geotagging API with support from several of the top Twitter clients Last month.<br />
The <strong>Mixer Labs</strong> are the creator of <a href="http://www.geoapi.com/">GeoAPI service</a>. The Mixer Labs GeoAPI provides the application developer, with the ability to query the world.  The addition of present location when added to the treasure trove of Twitter’s tweets would develop new and valuable services that will enhance everything including breaking news to finding friends or local businesses can be. </p>
<p>Addition of Mixer Labs to Twitter will bring fluxing of location to tweets <img src="http://whitehatfirm.com/news/wp-content/uploads/2009/12/iStock_000006260161Small-150x150.jpg" alt="iStock_000006260161Small" title="iStock_000006260161Small" width="150" height="150" class="alignleft size-thumbnail wp-image-1250" />thus bringing the contextual relevance of location to tweets. In Twitter’s <a href="http://blog.twitter.com/2009/12/mixing-it-up-at-795-folsom-st.html">word it is more appropriately said as</a> “We want to know What&#8217;s happening?, and more precisely, Where is it happening?”.</p>
<p>Like if you are twittering about the network outage of a mobile service wouldn’t it be more of use when it is tagged with its current location.</p>
<p>For <strong>developers </strong>Twitter writes that they will be using Mixer Labs work to couple it with  the Twitter API in useful ways that give developers behind geo-enabled apps like Birdfeed, Seesmic Web, Foursquare, Gowalla, Twidroid, Twittelator Pro and others powerful new possibilities.</p>
<p>The financial terms of the deal are yet not disclosed but Twitter seeks the financial benefit deal would add to their Twitterland in order to build features together that will make Twitter even more interesting and relevant to everyone’s daily life.</p>
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		<item>
		<title>4 reasons why Google would buy Yelp</title>
		<link>http://whitehatfirm.com/news/4-reasons-why-google-would-buy-yelp/1188.html</link>
		<comments>http://whitehatfirm.com/news/4-reasons-why-google-would-buy-yelp/1188.html#comments</comments>
		<pubDate>Sat, 19 Dec 2009 18:22:04 +0000</pubDate>
		<dc:creator>Nancy White</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[ads]]></category>
		<category><![CDATA[advertisement]]></category>
		<category><![CDATA[aquisition]]></category>
		<category><![CDATA[deal]]></category>
		<category><![CDATA[Google maps]]></category>
		<category><![CDATA[google mobile services]]></category>
		<category><![CDATA[Local business]]></category>
		<category><![CDATA[place pages]]></category>
		<category><![CDATA[reasons for deal]]></category>
		<category><![CDATA[Yelp]]></category>

		<guid isPermaLink="false">http://whitehatfirm.com/news/?p=1188</guid>
		<description><![CDATA[The news about Google being engaged in talks to buy website providing reviews for Local business, Yelp is getting hot.
There is no official announcement from either Google or Yelp about the deal but various sources have confirmed information about the ongoing negotiation to New York Times. Market analysts view the deal as Google’s intention to [...]]]></description>
			<content:encoded><![CDATA[<p><strong>The news about Google being engaged in talks to buy website providing reviews for Local business, Yelp is getting hot.</strong></p>
<p>There is no official announcement from either Google or Yelp about the deal but various sources have confirmed information <a href="http://whitehatfirm.com/news/google-in-talks-to-takeover-yelp-for-strengthening-local-business/1178.html">about the ongoing negotiation</a> to New York Times. Market analysts view the deal as Google’s intention to get a tight hold over the local business market which they have been trying in recent past.</p>
<p>Google generally takes over a company for their technology and work force but with Yelp Google has much more to add to its giant empire.</p>
<p>•	Yelp once added to Google could step up little slowed down Google’s core search advertising business.<br />
•	In the growing trend, local shops are preferring web sites of newspapers and directory sites as Yelp and CitySearch over the Yellow Pages and other print media. Yelp’s intelligent information that includes extensive knowledge of people&#8217;s tastes and price preferences would help Google produce local advertising.<br />
•	Acquisition could probably bring increase in Google Mobile services as Google has a clear interest in combining Google Maps, search results, and its small-business-oriented advertising technology into its next big source of revenue growth.   With Yelp&#8217;s data, the app could suggest restaurants and other services along the way.<br />
•	Yelp’s technology will support Google’s ‘Place Pages’ which according to Google are a web page for every place in the world which includes feature reviews, photos, and, ads .</p>
<p>Yelpers have made yelp grow to an approximately 26 million views per day, Google’s idea would give them chance for better advertisements providing ads at every stage from  local searches page to Place Pages for businesses and even to Google Maps while people tend to find directions to those businesses.</p>
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		<item>
		<title>Google in talks to takeover Yelp for strengthening local business</title>
		<link>http://whitehatfirm.com/news/google-in-talks-to-takeover-yelp-for-strengthening-local-business/1178.html</link>
		<comments>http://whitehatfirm.com/news/google-in-talks-to-takeover-yelp-for-strengthening-local-business/1178.html#comments</comments>
		<pubDate>Fri, 18 Dec 2009 20:30:30 +0000</pubDate>
		<dc:creator>Nancy White</dc:creator>
				<category><![CDATA[Google]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[aquisition]]></category>
		<category><![CDATA[deal]]></category>
		<category><![CDATA[Local business]]></category>
		<category><![CDATA[Yelp]]></category>

		<guid isPermaLink="false">http://whitehatfirm.com/news/?p=1178</guid>
		<description><![CDATA[The search giant Google is in talks with Yelp, a review site for local business.
There are no details when the deal would be finalized but the news of the ongoing negotiation was first broke out by TechCrunch and later on confirmed by New York Times citing anonymous sources. 
Yelp was founded in 2004 with an [...]]]></description>
			<content:encoded><![CDATA[<p><strong>The search giant Google is in talks with Yelp, a review site for local business.</strong></p>
<p>There are no details when the deal would be finalized but the news of the ongoing negotiation was first broke out by TechCrunch and later on confirmed by New York Times citing anonymous sources. </p>
<p><strong>Yelp</strong> was founded in 2004 with an aim to connect people with great local businesses, provides users to view and post in reviews and find events, special offers, lists and to talk with other Yelp users.</p>
<p>Yelp creates its revenue by selling ads to<strong> local businesses</strong>.  Yet no clear motives are mentioned but Google generally buys a because of the technology and workforce it supports.  Google might intend to broader its reach among local businesses with this deal. </p>
<p>As reported via The New York Times<br />
“The people with knowledge of the deal would not disclose the acquisition price, but one said that it was more than <strong>$500 million,</strong> the figure cited by TechCrunch, the industry blog that first reported the news Thursday evening.&#8221;</p>
<p>The acquisition once done would mean Google getting access to local listings and reviews, which they may then connects to Google Maps and  bar code scanning and lines up local keyword ads. This would be a sure step in process of strengthening its local business market.<br />
<strong></strong></p>
]]></content:encoded>
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		</item>
		<item>
		<title>Apple acquires online music streamer LaLa</title>
		<link>http://whitehatfirm.com/news/apple-acquires-online-music-streamer-lala/1040.html</link>
		<comments>http://whitehatfirm.com/news/apple-acquires-online-music-streamer-lala/1040.html#comments</comments>
		<pubDate>Sun, 06 Dec 2009 03:45:52 +0000</pubDate>
		<dc:creator>Nancy White</dc:creator>
				<category><![CDATA[Technology]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[aquisition]]></category>
		<category><![CDATA[iTunes]]></category>
		<category><![CDATA[lala]]></category>
		<category><![CDATA[Music]]></category>
		<category><![CDATA[Music streaming]]></category>
		<category><![CDATA[online music]]></category>

		<guid isPermaLink="false">http://whitehatfirm.com/news/?p=1040</guid>
		<description><![CDATA[Apple Inc. has acquired online music company Lala Media Inc but none of the plans behind this acquisition are publicized.
Lala located in Palo Alto, California, works to move music and entertainment to the Web for hundreds of millions of people. Lala provides users with an online music collection of their own favorite songs which can [...]]]></description>
			<content:encoded><![CDATA[<p><strong>Apple Inc. has acquired online music company Lala Media Inc but none of the plans behind this acquisition are publicized.</strong></p>
<p><strong>Lala</strong> located in Palo Alto, California, works to move music and entertainment to the Web for hundreds of millions of people. Lala provides users with an online music collection of their own favorite songs which can be enjoyed anywhere on the web. </p>
<p>Lala lets users to listen 30-seconds song snippet before they buy and for 10 cents it let music lovers to play a song on web for unlimited times. It also allows for MP3 download of a song for 79 cents more. All the MP3s are DRM-free, compatible with iTunes and Windows Media Player.</p>
<p>As <a href="http://www.nytimes.com/2009/12/05/technology/companies/05apple.html?_r=2">reported by </a>New York Times:</p>
<p><em>“One person with knowledge of the deal, but unauthorized to discuss it, indicated that Apple would be primarily be buying Lala’s engineering workforce including its energetic co-founder Bill Nguyen and their experience with cloud based music services.”</em></p>
<p>It is worth mentioning that Lala’s licenses for streaming music with the major music labels are not transferable to any acquirer.</p>
<p>Though Apple has not officially mentioned its motive behind Lala’s acquisition we could only hope that this deal would bring some new user-friendly options for music lovers too.</p>
]]></content:encoded>
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		<title>Google takes over EtherPad to nurture its Wave</title>
		<link>http://whitehatfirm.com/news/google-takes-over-etherpad-to-nurture-its-wave/1036.html</link>
		<comments>http://whitehatfirm.com/news/google-takes-over-etherpad-to-nurture-its-wave/1036.html#comments</comments>
		<pubDate>Sat, 05 Dec 2009 00:42:34 +0000</pubDate>
		<dc:creator>Nancy White</dc:creator>
				<category><![CDATA[Google]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[aquisition]]></category>
		<category><![CDATA[EtherPad]]></category>
		<category><![CDATA[Google AppJet]]></category>
		<category><![CDATA[Google Wave]]></category>
		<category><![CDATA[real-time collaboration]]></category>

		<guid isPermaLink="false">http://whitehatfirm.com/news/?p=1036</guid>
		<description><![CDATA[
Google acquires AppJet to give better real time collaboration to its Google Wave service. The technologies and creativity of AppJet’s EtherPad would now be added to Google for polishing its Google Wave.
AppJet build Etherpad , a powerful real-time collaboration similar to the Google Docs text editor. With Etherpad users can collaborate in true real-time, with [...]]]></description>
			<content:encoded><![CDATA[<p><strong><br />
Google acquires AppJet to give better real time collaboration to its Google Wave service. The technologies and creativity of AppJet’s EtherPad would now be added to Google for polishing its Google Wave.</strong></p>
<p>AppJet build <strong>Etherpad </strong>, a powerful real-time collaboration similar to the Google Docs text editor. With Etherpad users can collaborate in true real-time, with virtually no delay. </p>
<p><strong>Google Wave </strong>launched recently is a combination of instant messaging powered with e-mailing and files uploading. EtherPad has the functional ability which let multiple users edit the same document at the same time. This also let every user view the lighting fast changes as soon as they are made.</p>
<p>AppJet disclosed the deal in their blog “The EtherPad team will continue its work on realtime collaboration by joining the Google Wave team”.</p>
<p>EtherPad free and premium users could use the service till March 31, 2010 after which all the data from the EtherPad would be removed. They also announced that no new public pads would be launched and no more sign-ups would be accepted.</p>
<p>Terms of deal are yet not disclosed. EtherPad present users and customers could view the detail queries about their pad at the <a href="http://etherpad.com/ep/blog/posts/google-acquires-appjet">EtherPad blog.<br />
</a></p>
]]></content:encoded>
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