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	<title>White Hat News &#187; Advertising &amp; Promotion</title>
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		<title>Superbowl ad courtesy Google</title>
		<link>http://whitehatfirm.com/news/superbowl-ad-courtesy-google/1538.html</link>
		<comments>http://whitehatfirm.com/news/superbowl-ad-courtesy-google/1538.html#comments</comments>
		<pubDate>Sun, 07 Feb 2010 19:21:40 +0000</pubDate>
		<dc:creator>Gary Singer</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Advertising & Promotion]]></category>
		<category><![CDATA[Games]]></category>
		<category><![CDATA[Garett Rogers]]></category>
		<category><![CDATA[Google Inc.]]></category>
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		<category><![CDATA[marketing]]></category>
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		<description><![CDATA[Google CEO Eric Schmidt implicit yesterday that Google may be running their first ever Superbowl ad in a Tweet he sent out and through details leaked to search blogger John Battelle.
Battelle believes that the ad Google will run is called &#8220;Parisian Love.&#8221; It&#8217;s a sweet tale of searching for love and finding it&#8211;without ever leaving [...]]]></description>
			<content:encoded><![CDATA[<p>Google CEO Eric Schmidt implicit yesterday that Google may be running their first ever Superbowl ad in a Tweet he sent out and through details leaked to search blogger John Battelle.</p>
<p>Battelle believes that the ad Google will run is called &#8220;<a href="http://www.youtube.com/watch?v=nnsSUqgkDwU">Parisian Love</a>.&#8221; It&#8217;s a sweet tale of searching for love and finding it&#8211;without ever leaving the comfort of your laptop. </p>
<p>He also kindly pointed to a 2006 Schmidt quote that described brand advertising as &#8220;the last bastion of unaccountable spending in Corporate America.&#8221;</p>
<p>The tweet has following text Can’t wait to watch the Superbowl tomorrow. Be sure to watch the ads in the 3rd quarter (someone said “Hell has indeed frozen over.”) — Eric Schmidt</p>
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