Monthly ranking from Comscore on US search engine shows dwindling Yahoo’s percentage share giving a way for raise in Bing’s and Google search share.
Keeping the topmost position Google registered a growth of 4% (from 8,975 to 9,362 billion) search visitors corresponding to 0.5% increase in U.S. core search market in month of October with 65.4 percent of the searches conducted as compared to 64.9 percent during the month of September.
Though Google was followed by Yahoo in these results but Yahoo remained far behind and showed decline, while Microsoft grabbed a pie of languishing Yahoo.
With 2.6 billion searches out of 14.3 billion search queries Yahoo had to satisfy itself with 18% market search share which highlight the continuous dropping of Yahoo’s search share. Yahoo noted 18.8% search share during the preceding month of September. Yahoo’s one percent loss accounted for half point gains in both Google and Bing’s search share.
Contrary to Yahoo’s show Microsoft revamped search engine Bing is showing a slow and steady increase in its search share but yes on the expense of Yahoo. Bing has grabbed yahoo’s share and credited a 0.5percent increase jumping from 9.4 percent share to 9.9 percent. With 8 percent (from 1,305 to 1,412 billion) increase Microsoft Bing captured highest percentage increase in the number of searches made thorough their server.
The result shows that recently released Yahoo campaign could not do much to save Yahoo’s declining share while Microsoft’s engrossments to Bing with its ad campaign and promotions is getting positive results. Most importantly Bing’s new moves with real time data mining deal with Twitter and Facebook and addition of Wolfram Alpha’s wide computational data to Bing’s result would surely pace them up and support them to expand its search network but Software giant Microsoft will have to bring in more ideas to give a tough competition to search giant Google.
In the October analysis of the top properties where search activity is observed, ComSore declared three percent increase in total search queries made with Microsoft sites and Bing accounting for 8 percent increase followed by YouTube/all others recording 7 percent while Google site counted 5 percent and Google itself recorded 4 percent increase.
Recording decline in its share Yahoo accounted 1 percent while social networking site Facebook and MySpace showed 14 and 4 percent decline respectively. Trading sites like eBay and Amazon booked decline of 1 and 2 percent respectively.
For the analysis table and detailed search engine ranking visit source ComScore