New Kindle Wi-Fi has been announced that Amazon will sell at the unit price of U.S. $ 139 U.S.Amazon does not provide sales forecasts for the new Kindle, but said last week the market has tripled after the price reduction from the previous version.
“With this price level, we are beginning to have enough evidence to say that this is a mass product,” said chief executive Jeff Bezos said in an interview.
He said the sales success of the Amazon Kindle has allowed lower prices even as competitors entered the market. “We sell millions of Kindles the previous generation, and this version will sell millions,” he said. The devices, which are available for pre-order will be sent from Aug. 27
Amazon has improved the contrast of the screen of his new Kindles, but the size of 6 inches remains the same.The pages also saw faster and about 3,500 books can be stored, double the previous version. Both models have a month of battery life.
The Forrester analyst at technology reserch firm, James McQuivey said he did not expect a new Kindle before the end of the year.”This suggests that Amazon is serious when it says ” it came into this market to stay”.