The U.S. Internet giant Google announced that the launch of its smart phone Nexus One is due on Tuesday. The launch of Nexus One is Google initiative to expand its powerful portfolio to the thriving field of internet cell phone.
World number one search engine and Internet advertising is going to step into the market of telecom with the Android operating system, used by various brands of phones of which T-Mobile G1 pioneered it’s in October 2008. Most recently Motorola did the same with Droid handset.
Nexus One which is designed by Taiwan based manufacturer HTC, represents a significant step for Google, which now sell items directly to consumers, with their brand name without relying on telecom operators, such as Apple’s iPhone for an instance.
In the U.S., Apple’s popular smartphone works only through the AT &T, but buyers of ‘Google phone’ could choose any wireless provider, the phone will released unlocked . According to the blog that specializes in technology Gizmodo, citing information leaked, the Nexus One will cost $ 530 “unlocked” – not subject to a specific provider telephony – and $ 180 with a two-year contract with T-Mobile.
Google has been evasive about its plans to release any prosperous and rapidly expanding smart phone market, and only gave some evidence, without fully confirm their true intentions. Among experts, the reactions to Google’s eventual entry to the smart phone market were mixed.
It seems that Google wants to see if Google can do what Apple, said analyst Rob Enderle of Enderle Group in Silicon Valley, referring to the production of the iPhone, which enjoys an outstanding success since its launch in 2007.Still other analysts are skeptical and feels that It makes little sense for Google to sell phone by creating curiosity among the future buyers of nexus one.