Google has announced that it has acquired Picnik, an online service for editing, retouching and equalization of digital images. One of the most popular services for online image processing is now in the hands of Google. What will happen to the collaboration between Picnik and Yahoo! for Flickr?
The online digital photo editor Picnik, already used by default on Flickr, enjoys a certain reputation. The rest has never been so fashionable to exchange photos and share them online. And as usual Google has sensed an air of success around the startup and decided to acquire it.
The news is covered in detail on the official blog of Picnik where you provide a detailed FAQ and it says that end users should not change anything. The agreement will, however, to grow the service through access to infrastructure, power and skilled personnel from Google.
Described as “one of the first sites to bring photo editing in the cloud (Cloud)”, Picnik has been operational since 2005 and over the years has carved a niche on the market for webapps, proposing either as stand-alone service or integrated in some sites of Photohosting.
The most important sites with which it has agreements and Flickr that since 2007 supports a subset of features free Picnik to offer its users the ability to crop, resize, sharpen, equalize and adjust images uploaded.What will happen to the relationship between the two after the acquisition?
According to TechCrunch Google continues to allow the integration of third party sites with Picnik in the name of the spirit “open”. Yahoo! seems more cautious about the future, if not uncertain, and through public relations agency’s entrenched behind a no comment, but referred to any future claims.
Nothing is known about the price and the manner of acquisition. The information is that the two companies will collaborate in compliance with two different identities and that the staff of the platform for online photo editing, formed by 20 people, said the company blog: “For us to make Picnik the means to think big G big. Google meanwhile announced the transfer of title with pride and extolled the versatile ability of the characteristic of right in the retouch, sharpen, resize your photos without leaving the browser.
Google has informed that nothing will change the service, which will remain a leader in digital photo editing, and already offers a well structured range of options. Is clearly one wonders what the ambitions of the company in Mountain View are? For the moment we can only say that spreads its tentacles in all cases and has set its sights once again on an important reality and unfolding.