DSi XL: Nintendo marketing plan in France

Expected for March 5 next in France, the “new” handheld console from Nintendo, the DSi XL, begins to invade the pub TV screens and magazine pages with a refined but original poster for the attention of fans of Super Mario.

New Nintendo DSi XL is a revised version of the ubiquitous portable dual screen Nintendo. In fact, the Nintendo DSi XL will have larger screens, for greater clarity and therefore destined to a more mature audience, experiencing some difficulty with the relatively small screens of the Nintendo DS Lite or Nintendo DSi.

It will be available in two different colors , to blow reinforcing marketing campaign with TV, of course, but also advertising papers the image of this poster is intended especially for fans of Mario, To support XL DSi, Nintendo will also offer next March 5 to purchase the cartridge 100 Books Classics, which contains hundreds of literary works, turning the console into a genuine eReader. The Nintendo DS also has other titles for a public says “casual” with eg Sudoku, Tetris, Brain Training from Dr Kawashima and Gym Eye

The Japanese public has reserved a very welcome this Nintendo DSi XL (LL called DSi in Japan), and no doubt that the expansion of screens (and the console in general) will gain a new audience in our country also. Note that over 8 000 000 DS have been sold in France since its release.