Bing is now the default search in the Facebook world. The networking site gets its management side of advertising.
Last Thursday facebook celebrated its sixth anniversary and announced it had 400 million users, Facebook has extended its cooperation with Microsoft.
The Redmond company makes managing advertisements in Facebook which has been handled so far under an agreement expiring in 2011. A “mutual” decision as stated Jon Tinter general manager Bing, Microsoft, however, continue to present advertisements related to the search results.
Consideration probably negotiated by Microsoft, Bing will now offer search engine exclusive service in the world. Microsoft has particular advantage in creating synergies with its own advertising social platforms Windows Live Hotmail, Xbox Live and MSN.
In addition, Microsoft will offer in coming weeks to further “experiments in-depth research. The Redmond Company suggests that the advice given by family and friends should play a leading role in this area. We can therefore expect to see social research landed shortly in Bing. Google has just started a beta test of its Social Search service, which presents search results from social networks to which the user subscribes.