With their iPods and iPhones Apple has conquered the technology-savvy young. But with its iPad, Apple will reach a new demographic: middle-aged people.
The iPad is half an inch thick, some of the models will be able to connect to a 3G cellular network, it can introduce important new technology, but signs of a potential change in the way of relating to everything from newspapers to legal documents and video.
Experts says that business executives are the kind of weary consumers more likely to spend $ 499 to $ 829 for the IPAD – at least in principle – instead of carrying heavy laptop and are the parents who spend the money to calm restless children in restaurants and airplanes.
The device comprises functions common to laptops and smartphones and can browse , read a digital book or creating business presentations drawing on the screen.
When Apple unveiled the iPad on 27 January, Steve Jobs, CEO and other executives was introduced as a device for everyone, including games for teens, an e-Reader for all ages, a photo album for family.
The latest creation from Apple and other new tablet computers hitting the market, it can change how students read textbooks and how families access from their living rooms to episodes of their episodes of its series of TV from Web sites.