FAQ

What services does White Hat Marketing provide?

White Hat Marketing is an Internet marketing company focused on:  Search Engine Optimization; Social Media Marketing; Pay-Per-Click Campaigns; Email/Newsletter Marketing and Integrated campaigns.

Does White Hat offer website design services?

We do not offer website design services as a stand-alone service.  We do build WordPress based websites for clients seeking our Internet marketing services.  These sites are built to look great and perform well in the search engines.

What’s with the name “White Hat”?  Do you guys like hats?

Well of course we do!   The name “White Hat” refers to the fact that we engage in only ethical search engine optimization and Internet marketing techniques.  Black hat techniques are SPAM techniques that get penalized by the search engines, including Google.  White Hat techniques are considered ethical techniques that are approved by the search engines.

What is the cost of an SEO campaign?

The pricing of our SEO campaigns differ greatly based on a number of factors including:  is the audience global or local, how many keywords is the campaign, how competitive are the terms, etc.

This may sound like a copout answer but the reality is we do not do cookie-cutter campaigns that allow us to have a set price for our services.  We can say that SEO campaigns start as low as $199 per month.

What Social Media Marketing do you offer?

Our team can handle all aspects of your social media campaign.  Many of our clients use our services for:  Facebook, LinkedIn, Twitter, YouTube, Flickr, Google Plus and more.

How do social media campaigns work?

The first step in the process is to identify your short-term and long-term goals and determine the best course of action to reach those goals.  We factor in your brand, products, target market, budget and more to determine the most cost effective way to reach your goals using social media and potentially other online marketing techniques as well.

And, how do you price your Social Media campaigns?

Before you start rolling your eyes, you have to keep in mind that these campaigns differ greatly and will depend on your goals, target market and budget.  We know, you are thinking “blah blah blah”.  But, it’s true.  Quoting a price would be a disservice to you and to us.  We will say that these campaigns start as low as $249 per month.

Do you manage Pay-Per-Click campaigns?

Yes, we do.  We create and manage PPC campaigns on Google, Yahoo/Bing and Facebook for our clients.

Our management includes daily monitoring (M-F) as well as monthly reporting.  We treat our clients’ money like our own and make sure we maximize your budget for the greatest possible impact.

What are the costs for a PPC campaign?

Don’t worry, we are not going to tell you “it depends”.  Instead, CLICK HERE